Tips for Clicks - Web Marketing - Off Line Marketing: Suggestions for Traditional Means





*Web Marketing*

Off Line Marketing: Suggestions for Traditional Means!
Empty pockets never held anyone back. Only empty heads and empty hearts can do that.
- Norman Vincent Peale

Advertising and Stationary
Include your web site address in most or all of your advertising campaigns. On printed material also include an e-mail address. Where an announcer's script is employed, make use of a short but effective line which may read, "See us on the web at ABCBuilders.com". The "www." can be considered rhetorical and requires too much time in a 15- or 30-second spot to be read!

Signage, yellow page ads, business cards, stationary, brochures, flyers and such should all include your web site address and possibly e-mail address where practical.

Considering your best customer is a repeat customer, ensure your cash register and written receipts contain your Internet address. Purchase orders, product information and manuals, promotional items like calendars, date books, memo pads, key chains and magnets all serve well to promote your business and its web site presence.